【UCSI University】BA (Hons) Marketing

ba_marketing.jpg

分類

BA (Hons)

対象分野

Marketing

期間

3年間 (14週間で1学期、7週間で1短学期)

キャンパス

Kuala Lumpur

入学日

1月、5月、9月


コースについて

このプログラムは、様々な革新的な教育と学習方法を通じて、マーケティングとビジネスの基本的な学術的および職業的スキルを身につけることができます。
評価は、試験、プロジェクト、課題の組み合わせが含まれており、最終年度には独立したプロジェクトの論文を含みます。


International Degree Pathway (IDP) via BA (Hons) Marketing

■B Business Management Major: Marketing
パスウェイ: 1.5+1.5
大学: University of Queensland
国: オーストラリア
費用: AUD38,200

■BA Marketing
パスウェイ: 2+1
大学: University of the West of England, Bristol
国: イギリス

お問い合わせは、geo@ucsiuniversity.edu.my に連絡するか、または +603 9101 8880 ext 2066 にお電話ください。

入学基準

UCSI Foundation year
Minimum CGPA of 2.0

STPM
Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level

A-levels
Minimum 2 principals (E)

UEC
Minimum 5 credits (B6) and pass (C8) in Mathematics and English

National Matriculation/Foundation
Minimum CGPA of 2.0

International Baccalaureate (IB)
Minimum score of 26 points in 6 subjects

Canadian Pre-U
Minimum average of 60% in 6 subjects

SAM / Australia Year 12
Minimum average of 60% in 5 subjects

その他マレーシア資格局がSTPM / A-Levelと同等で承認された資格
Minimum overall average of 60%

Diploma (Business-related)
Minimum CGPA of 2.0

その他相当資格
学部によってケスバイケスで判断します

注: (Source: Surat Pekeliling MQA Bil 2/2016) :
SPMレベルの数学と英語の合格という条件は、STPMまたはSTAMの資格を持つ方が数学と英語の合格を取得し、その成績が上記の条件と同等またはそれ以上であれば免除できます。

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

SPM
Pass SPM with minimum 5 credits

O-Level
Minimum 5 credits (C)

UEC
Pass UEC with minimum 3 credits (B6)

その他マレーシア資格局がSTPM / A-Levelと同等で承認された資格
Minimum overall average of 50%

その他マレーシア資格局がSPM / O-Levelと同等で承認された資格
Minimum overall average of 60%

英語力基準

■IELTSで最低スコア5.5

■TOEFL iBTで最低スコア46

■Cambridge English Qualification and Testsで最低スコア160

■Pearson Test of Englishで最低スコア51

■MUETでBand 3

■英語力要件を満たしていない場合は、大学の判断に基づき、学部プログラムに先立って、または学部プログラムと並行して、追加の英語モジュールを履修する必要がある場合があります。

■高等教育機関のプログラムにおいて、英語を授業の媒体とする場合には、平均的な50%割合のCGPAつまり2.00以上であり、少なくとも1年間勉強したことのある申請者は、上記の英語の要件を免除することができる。申請者は、プログラムの実施に使用された媒体が英語であることを確認するために、高等教育機関からの証明書を提出しなければならない上、上記の英語の要件を免除することができます。

備考 / 凡例:
裁量権は学校長に与えられており、成績がアカデミック要件との境界線上にある応募者に対処するために与えられます。

SPM Credit – ‘A+’ to ‘C’
O-Level – ‘A’ to ‘C’
UEC Credit – ‘A1’ to ‘B6’
STPM principal – ‘A’ to ‘C’
‘A’ Levels principal – ‘A’ to ‘E’

将来のキャリア展望

■マーケティングマネージャー

■企業ブランディングコンサルタント

■事業開発マネージャー

■営業部長

■リテールマネージャー

■広告・プロモーションマネージャー

■コンサルタント

■広報コンサルタント

教科

■1年目
Fundamentals of Marketing
Fundamentals of Management
Business Accounting
Microeconomics
Marketing in Practice
Organisational Behaviour
Business Information System
Business Communication
Macroeconomics
Business Law
University Life (MPU-U2)
Business Law – Malaysian Perspective (MPU-U3)
Extracurricular Activity 1 (MPU-U4)
Co-Operative Placement 1

■2年目
One to One Marketing
Business Research Methods
Relationship Marketing
E-Marketing
Marketing Processes
Statistics and Its Application
Entrepreneurship
Managing People
Management Ethics
Customer Communication
Business Modelling and Spreadsheet
Business Mathematics
Internet in Practice
Extracurricular Activity 2 (MPU-U4)
Co-Operative Placement 2

■3年目
Marketing Research Project A
Strategic Marketing
Services Marketing
Retail Marketing
Current Issues in Marketing
Marketing Research Project B
International Business
Marketing Promotion
Strategic Management
Strategic Information Systems Management
Extracurricular Activity 3 (MPU-U4)
Co-Operative Placement 3

ジェネラルコース(MPU)は全学生必須

U1
留学生:
1. Malaysian Studies
2. Communication in Bahasa Melayu 3

費用

Kuala Lumpur Campus

■授業料: 
Year 1: RM 25,300
Year 2: RM 21,850
Year 3: RM 18,250
Total: RM 65,400

■施設使用料(学期制):
ICT RM200
Library RM200
Student Activities RM200
Medical Plan RM50
(最低限9学期)

■初級費用:
RM26,300(USD7,108)




UCSI Universityの学部一覧

Foundation
【UCSI University】Foundation in Arts (Arts and Design)
【UCSI University】Foundation in Arts (Built Environment)
【UCSI University】Foundation in Arts (Hospitality and Tourism)
【UCSI University】Foundation In Arts (Management, Actuarial Science And Information Technology)
【UCSI University】Foundation In Arts (Mass Communication, Psychology, English Language & Communication, Education)
【UCSI University】Foundation In Music
【UCSI University】Foundation In Science (Applied Sciences)
【UCSI University】Foundation In Science (Engineering and Built Environment)
【UCSI University】Foundation In Science (Medical Sciences)
【UCSI University】Foundation In Science (Pharmacy)

Medicine and Health Science
【UCSI University】Doctor of Medicine (MD)
【UCSI University】Dip. Nursing
【UCSI University】Bachelor of Optometry (Hons)
【UCSI University】Bachelor of Nursing (Hons)

Social Science and Education
【UCSI University】BA (Hons) Psychology
【UCSI University】BA (Hons) Mass Communication
【UCSI University】BA (Hons) English Language and Communication
【UCSI University】Diploma In Music Teaching
【UCSI University】Diploma In Music Performance
【UCSI University】Bachelor Of Contemporary Music (Hons.)
【UCSI University】Bachelor Of Classical Music (Hons.)

Engineering
【UCSI University】Diploma In Electrical & Electronic Engineering
【UCSI University】Bachelor Of Petroleum Engineering With Honours
【UCSI University】Bachelor Of Mechatronics Engineering With Honours
【UCSI University】Bachelor Of Mechanical Engineering With Honours
【UCSI University】Bachelor Of Electronics Engineering (Communication) With Honours
【UCSI University】Bachelor Of Electrical And Electronics Engineering With Honours
【UCSI University】Bachelor Of Computer Engineering (Artificial Intelligence) With Honours
【UCSI University】Bachelor Of Civil Engineering With Honours
【UCSI University】Bachelor Of Chemical Engineering With Honours

Pharmaceutical Sciences
【UCSI University】Bachelor Of Pharmacy (Hons)

Applied Sciences
【UCSI University】Dip. Aquaculture With Entrepreneurship
【UCSI University】BSc (Hons) Nutrition with Wellness
【UCSI University】BSc (Hons) Food Science With Nutrition
【UCSI University】BSc (Hons) Biotechnology
【UCSI University】BSc (Hons) Aquatic Science

Business
【UCSI University】Diploma In International Business
【UCSI University】Diploma In Finance
【UCSI University】Dip. Management
【UCSI University】Dip. Logistics Management
【UCSI University】BSc (Hons) Finance & Investment
【UCSI University】BSc (Hons) Actuarial Science And Finance
【UCSI University】BSc (Hons) Actuarial Science
【UCSI University】BComm (Hons) Marketing
【UCSI University】BComm (Hons) Accounting And Finance
【UCSI University】BBA (Hons) Oil & Gas Management
【UCSI University】Bachelor of Financial Economics (Hons)
【UCSI University】BA (Hons) Supply Chain Operations Management
【UCSI University】BA (Hons) Marketing
【UCSI University】BA (Hons) Logistics Management
【UCSI University】BA (Hons) Business Administration
【UCSI University】BA (Hons) Branding And Advertising
【UCSI University】BA (Hons) Accounting And Finance
【UCSI University】BA (Hons) Accounting

Architecture and Built Environment
【UCSI University】Diploma In Interior Architecture
【UCSI University】Diploma In Architectural Studies
【UCSI University】Bachelor of Science (Hons) in Architecture
【UCSI University】Bachelor Of Quantity Surveying (Hons)
【UCSI University】Bachelor Of Arts (Hons) In Interior Architecture

Creative Arts and Deisgn
【UCSI University】Diploma In Fashion Design
【UCSI University】Diploma In 3D Fashion Design
【UCSI University】Dip. Graphic Design
【UCSI University】BCA (Hons) 3D Animation Design
【UCSI University】BA (Hons) Multimedia Design
【UCSI University】BA (Hons) Graphic Design
【UCSI University】BA (Hons) Game Design
【UCSI University】BA (Hons) Fashion Design With Marketing

Hospitality and Tourism
【UCSI University】Dip. Leisure Management (Sarawak Campus)
【UCSI University】Dip. Hotel Management (Sarawak Campus)
【UCSI University】Dip. Hotel Management (Kuala Lumpur Campus)
【UCSI University】Dip. Culinary Arts (Kuching Campus)
【UCSI University】Dip. Culinary Arts (Kuala Lumpur Campus)
【UCSI University】Bachelor Of Hospitality Administration (A Dual Award With HTMi Switzerland)
【UCSI University】BA (Hons) In Hospitality Management (A Dual Award With HTMi Switzerland)
【UCSI University】BA (Hons) In Event And Tourism Management (A Dual Award With HTMi Switzerland)
BA (Hons) Commerce (Kuching Campus)

Information Technology
Dip. Information Technology
BSc (Hons) Computing
BSc (Hons) Business Information Systems
Bachelor Of Computer Science (Hons) Mobile Computing And Networking

Doctor of Philosophy
Doctor Of Philosophy (Business And Management)
Doctor Of Philosophy (Pharmaceutical Sciences)
Doctor Of Philosophy (Science)
Doctor Of Philosophy In Architecture
Doctor Of Philosophy In Engineering
PhD (Education)

Professional Doctorate
DBA (Doctor of Business Administration)

Induatrial Doctorate
Industrial PhD In Engineering

Research Masters
Master Of Arts And Design
Master Of Philosophy In Engineering
Master Of Science (Health Sciences)
MSc Applied Sciences, By Research

Professional Masters
Master In International Hospitality Management
Master Of Architecture
Master Of Child Psychology
Master Of Clinical Pharmacy Practice
Master Of Clinical Psychology
MBA
MBA (Blue Ocean Strategy)
MBA (ODL Mode)
MBA Oil & Gas Management
MMus In Performance Studies
MSc (Healthy Aging, Medical Aesthetic And Regenerative Medicine)
MSc Biotechnology
MSc Biotechnology With Business Management
MSc Food Science With Business Management
MSc In Actuarial Management Structure B & C
MSc In Technopreneurship
MSc Logistics Management
MSc Nutrition With Management

Mixed-Mode Masters
MSc Pharmaceutical Chemistry
MSc Pharmaceutical Technology



UCSI Universityの詳細トップへ→