【UCSI University】BComm (Hons) Marketing
分類
Bachelor of Commerce (Hons)
対象分野
Marketing
期間
3年間 (17週間で1学期、9週間で1短学期)
キャンパス
Sarawak
入学日
1月、5月、9月
コースについて
マーケティングは、直接組織の収益性を向上させるのに役立ちます。
学生は、この規律の基本的な原則について学ぶだけでなく、マーケティングプロセス、消費者行動、ブランド管理とビジネスコミュニケーションについても学習します。
このプログラムの完了時には、学生はエキサイティングでダイナミックなフィールドで成功したキャリアを構築するために必要なスキルと知識を持っています。
入学基準
STPM
Min 2 principals with pass in Mathematics and English Language at SPM level
A-levels
Min 2 principals (E)
UEC
Grade B in minimum 5 subjects including Mathematics and English Language
International Baccalaureate (IB)
Min score of 26/42 from 6 subjects
South Australian Cert of Education (SAM), Australia
Tertiary Entrance Examinations (TEE), Australia
New South Wales: Higher School Certificate (HSC) (Yr 12), Australia
Northern Territory Cert of Education (NTCE) (Yr 12), Australia
Western Australia Cert of Education (WACE) (Yr 12), Australia
Min average of 60% in 5 subjects
High School Certificate
Min average of 60%
High / Secondary School Diploma (Grade 12) / Canadian Grade 12 – nama mengikut wilayah di Canada
Min average of 60% in 6 subjects
Canadian Pre-University (CPU)
Canadian International Matriculation (CIMP)
Min average of 60% in 6 subjects
Singapore Cambridge general Cert of Education Advanced level, Singapore
Pra U2, Singapore
UCSI Foundation programmes
Matriculation from local universities
Recognised Foundation from any IPTA & IPTS
Recognised Diplomas from any IPTA & IPTS in the related field
Min CGPA 2.0
Diploma/Advance Diploma/Degree/equivalent or other recognized equivalent qualifications
ケスバイケスで判断します
英語力基準
■IELTSで最低スコア5.5
■TOEFL iBTで最低スコア46
■Cambridge English Qualification and Testsで最低スコア160
■Pearson Test of Englishで最低スコア51
■MUETでBand 3
■同等の学術的資格を有しているが、授業は英語で実施されていない留学生は、英語プレースメントテストを受験する必要があり、その結果、高等教育のための英語を受験することになる場合があります(1~10ヶ月)。上記の学部課程を直接履修する予定の学生は、本学での学習を開始する前に、上記の英語の要件を満たしておくことをお勧めします。
備考 / 凡例:
裁量権は学校長に与えられており、成績がアカデミック要件との境界線上にある応募者に対処するために与えられます。
SPM Credit – ‘A+’ to ‘C’
O-Level – ‘A’ to ‘C’
UEC Credit – ‘A1’ to ‘B6’
STPM principal – ‘A’ to ‘C’
‘A’ Levels principal – ‘A’ to ‘E’
キャリア機会
■広報コンサルタント
■マーケティングマネージャー
■企業ブランディングコンサルタント
■事業開発マネージャー
■営業担当者
■リテールマネージャー
■広告・宣伝部長
教科
■1年目
BM101s Fundamentals of Marketing
Core Major
BM103s Commercial Law
Basic Major
BB113s Statistics and Its Applications
Core Major
BB112s Fundamentals of Management
Core Major
BG201s Business Law (Malaysian Perspective)
[MPU-U3]
Compulsory
UL101s University Life
[MPU-U2]
Compulsory
EAB100s Extra-curricular Learning Experience 1
[MPU-U1]
Compulsory
BB102s Business Information System
Basic Major
BB107s Microeconomics
Basic Major
BB108s Organisation Behaviour
Basic Major
BA100s Business Accounting
Basic Major
BA100s Introduction to Marketing Communication
Core Major
BB101s Business Communication
Core Major
WJB301s Hubungan Etnik
[MPU-U1] (Local student)
Compulsory
WJB303s Malaysian Studies
[MPU-U1] (International student)
Compulsory
KAD1171Co-Operative Placement 1
Industrial Training
■2年目
BB106s Macroeconomics
Core Major
BB202s Business Mathematics
Core Major
BM206s Relationship Marketing
Core Major
BM208s Business Ethics in Ethical Decision Making
Core Major
BB208s Managing People
Basic Major
EAB200s Extra-curricular Learning Experience 2
[MPU-U4]
Compulsory
BB218s Internet in Practice
Elective
BB212s Financial Management
Elective
BM209s Introduction to Insurance
Elective
BM210s Direct Marketing
Core Major
BM202s Marketing Processes
Core Major
BB203s Business Modelling with Spreadsheet
Basic Major
BM211s Consumer Behaviour
Core Major
BB204s Business Research Methods
Core Major
BM213s Internet Marketing
Core Major
KAD1172 Co-Operative Placement 2
Industrial Training
■3年目
BM207s Entrepreneurship
Core Major
BM309s Marketing Research Project A
Core Major
BM306s Marketing Promotion
Core Major
BM304s Strategic Marketing
Core Major
BB304s International Business
Core Major
EAB300s Extra-curricular Learning Experience 2
Compulsory
BM308s Strategic Information Systems Management
Elective
BR302s Strategic Brand Management
Elective
HE205s Event Operation Management
Elective
BM310s Marketing Research Project B
Core Major
BB309s Strategic Management
Core Major
BM302 Services Marketing
Core Major
BM305s Current Issues in Marketing
Core Major
BM301s Retail Marketing
Core Major
WJB302s Tamadun Islam dan Tamadun Asia
[MPU-U1] (Local student)
Compulsory
WJB304s Bahasa Melayu Komunikasi 3
[MPU-U1] (International student)
Compulsory
KAD1173Co-Operative Placement 3
Industrial Training
ジェネラルコース(MPU)は全学生必須
U1
留学生:
1. Malaysian Studies
2. Communication in Bahasa Melayu 3
費用
Sarawak Campus
■授業料:
Year 1: RM 18,740
Year 2: RM 18,800
Year 3: RM 16,700
Total: RM 54,240
■施設使用料(学期制):
ICT RM75
Library RM75
Student Activities RM100
■初級費用:
RM19,450(USD5,257)
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【UCSI University】BSc (Hons) Actuarial Science
【UCSI University】BComm (Hons) Marketing
【UCSI University】BComm (Hons) Accounting And Finance
【UCSI University】BBA (Hons) Oil & Gas Management
【UCSI University】Bachelor of Financial Economics (Hons)
【UCSI University】BA (Hons) Supply Chain Operations Management
【UCSI University】BA (Hons) Marketing
【UCSI University】BA (Hons) Logistics Management
【UCSI University】BA (Hons) Business Administration
【UCSI University】BA (Hons) Branding And Advertising
【UCSI University】BA (Hons) Accounting And Finance
【UCSI University】BA (Hons) Accounting
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Creative Arts and Deisgn
【UCSI University】Diploma In Fashion Design
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Hospitality and Tourism
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【UCSI University】Bachelor Of Hospitality Administration (A Dual Award With HTMi Switzerland)
【UCSI University】BA (Hons) In Hospitality Management (A Dual Award With HTMi Switzerland)
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BA (Hons) Commerce (Kuching Campus)
Information Technology
Dip. Information Technology
BSc (Hons) Computing
BSc (Hons) Business Information Systems
Bachelor Of Computer Science (Hons) Mobile Computing And Networking
Doctor of Philosophy
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Doctor Of Philosophy (Science)
Doctor Of Philosophy In Architecture
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PhD (Education)
Professional Doctorate
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Industrial PhD In Engineering
Research Masters
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MSc Applied Sciences, By Research
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MSc Food Science With Business Management
MSc In Actuarial Management Structure B & C
MSc In Technopreneurship
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MSc Nutrition With Management
Mixed-Mode Masters
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