【UCSI University】BComm (Hons) Marketing

bcomm_marketing.jpg

分類

Bachelor of Commerce (Hons)

対象分野

Marketing

期間

3年間 (17週間で1学期、9週間で1短学期)

キャンパス

Sarawak

入学日

1月、5月、9月


コースについて

マーケティングは、直接組織の収益性を向上させるのに役立ちます。
学生は、この規律の基本的な原則について学ぶだけでなく、マーケティングプロセス、消費者行動、ブランド管理とビジネスコミュニケーションについても学習します。
このプログラムの完了時には、学生はエキサイティングでダイナミックなフィールドで成功したキャリアを構築するために必要なスキルと知識を持っています。

入学基準

STPM
Min 2 principals with pass in Mathematics and English Language at SPM level

A-levels
Min 2 principals (E)

UEC
Grade B in minimum 5 subjects including Mathematics and English Language

International Baccalaureate (IB)
Min score of 26/42 from 6 subjects

South Australian Cert of Education (SAM), Australia
Tertiary Entrance Examinations (TEE), Australia
New South Wales: Higher School Certificate (HSC) (Yr 12), Australia
Northern Territory Cert of Education (NTCE) (Yr 12), Australia
Western Australia Cert of Education (WACE) (Yr 12), Australia
Min average of 60% in 5 subjects

High School Certificate
Min average of 60%

High / Secondary School Diploma (Grade 12) / Canadian Grade 12 – nama mengikut wilayah di Canada
Min average of 60% in 6 subjects

Canadian Pre-University (CPU)
Canadian International Matriculation (CIMP)
Min average of 60% in 6 subjects

Singapore Cambridge general Cert of Education Advanced level, Singapore
Pra U2, Singapore
UCSI Foundation programmes
Matriculation from local universities
Recognised Foundation from any IPTA & IPTS
Recognised Diplomas from any IPTA & IPTS in the related field
Min CGPA 2.0

Diploma/Advance Diploma/Degree/equivalent or other recognized equivalent qualifications
ケスバイケスで判断します

英語力基準

■IELTSで最低スコア5.5

■TOEFL iBTで最低スコア46

■Cambridge English Qualification and Testsで最低スコア160

■Pearson Test of Englishで最低スコア51

■MUETでBand 3

■同等の学術的資格を有しているが、授業は英語で実施されていない留学生は、英語プレースメントテストを受験する必要があり、その結果、高等教育のための英語を受験することになる場合があります(1~10ヶ月)。上記の学部課程を直接履修する予定の学生は、本学での学習を開始する前に、上記の英語の要件を満たしておくことをお勧めします。

備考 / 凡例:
裁量権は学校長に与えられており、成績がアカデミック要件との境界線上にある応募者に対処するために与えられます。

SPM Credit – ‘A+’ to ‘C’
O-Level – ‘A’ to ‘C’
UEC Credit – ‘A1’ to ‘B6’
STPM principal – ‘A’ to ‘C’
‘A’ Levels principal – ‘A’ to ‘E’

キャリア機会

■広報コンサルタント
■マーケティングマネージャー
■企業ブランディングコンサルタント
■事業開発マネージャー
■営業担当者
■リテールマネージャー
■広告・宣伝部長

教科

■1年目
BM101s Fundamentals of Marketing
Core Major

BM103s Commercial Law
Basic Major

BB113s Statistics and Its Applications
Core Major

BB112s Fundamentals of Management
Core Major

BG201s Business Law (Malaysian Perspective)
[MPU-U3]
Compulsory

UL101s University Life
[MPU-U2]
Compulsory

EAB100s Extra-curricular Learning Experience 1
[MPU-U1]
Compulsory

BB102s Business Information System
Basic Major

BB107s Microeconomics
Basic Major

BB108s Organisation Behaviour
Basic Major

BA100s Business Accounting
Basic Major

BA100s Introduction to Marketing Communication
Core Major

BB101s Business Communication
Core Major

WJB301s Hubungan Etnik
[MPU-U1] (Local student)
Compulsory

WJB303s Malaysian Studies
[MPU-U1] (International student)
Compulsory

KAD1171Co-Operative Placement 1
Industrial Training

■2年目
BB106s Macroeconomics
Core Major

BB202s Business Mathematics
Core Major

BM206s Relationship Marketing
Core Major

BM208s Business Ethics in Ethical Decision Making
Core Major

BB208s Managing People
Basic Major

EAB200s Extra-curricular Learning Experience 2
[MPU-U4]
Compulsory

BB218s Internet in Practice
Elective

BB212s Financial Management
Elective

BM209s Introduction to Insurance
Elective

BM210s Direct Marketing
Core Major

BM202s Marketing Processes
Core Major

BB203s Business Modelling with Spreadsheet
Basic Major

BM211s Consumer Behaviour
Core Major

BB204s Business Research Methods
Core Major

BM213s Internet Marketing
Core Major

KAD1172 Co-Operative Placement 2
Industrial Training

■3年目
BM207s Entrepreneurship
Core Major

BM309s Marketing Research Project A
Core Major

BM306s Marketing Promotion
Core Major

BM304s Strategic Marketing
Core Major

BB304s International Business
Core Major

EAB300s Extra-curricular Learning Experience 2
Compulsory

BM308s Strategic Information Systems Management
Elective

BR302s Strategic Brand Management
Elective

HE205s Event Operation Management
Elective

BM310s Marketing Research Project B
Core Major

BB309s Strategic Management
Core Major

BM302 Services Marketing
Core Major

BM305s Current Issues in Marketing
Core Major

BM301s Retail Marketing
Core Major

WJB302s Tamadun Islam dan Tamadun Asia
[MPU-U1] (Local student)
Compulsory

WJB304s Bahasa Melayu Komunikasi 3
[MPU-U1] (International student)
Compulsory

KAD1173Co-Operative Placement 3
Industrial Training

ジェネラルコース(MPU)は全学生必須

U1
留学生:
1. Malaysian Studies
2. Communication in Bahasa Melayu 3

費用

Sarawak Campus

■授業料: 
Year 1: RM 18,740
Year 2: RM 18,800
Year 3: RM 16,700
Total: RM 54,240

■施設使用料(学期制):
ICT RM75
Library RM75
Student Activities RM100

■初級費用:
RM19,450(USD5,257)




UCSI Universityの学部一覧

Foundation
【UCSI University】Foundation in Arts (Arts and Design)
【UCSI University】Foundation in Arts (Built Environment)
【UCSI University】Foundation in Arts (Hospitality and Tourism)
【UCSI University】Foundation In Arts (Management, Actuarial Science And Information Technology)
【UCSI University】Foundation In Arts (Mass Communication, Psychology, English Language & Communication, Education)
【UCSI University】Foundation In Music
【UCSI University】Foundation In Science (Applied Sciences)
【UCSI University】Foundation In Science (Engineering and Built Environment)
【UCSI University】Foundation In Science (Medical Sciences)
【UCSI University】Foundation In Science (Pharmacy)

Medicine and Health Science
【UCSI University】Doctor of Medicine (MD)
【UCSI University】Dip. Nursing
【UCSI University】Bachelor of Optometry (Hons)
【UCSI University】Bachelor of Nursing (Hons)

Social Science and Education
【UCSI University】BA (Hons) Psychology
【UCSI University】BA (Hons) Mass Communication
【UCSI University】BA (Hons) English Language and Communication
【UCSI University】Diploma In Music Teaching
【UCSI University】Diploma In Music Performance
【UCSI University】Bachelor Of Contemporary Music (Hons.)
【UCSI University】Bachelor Of Classical Music (Hons.)

Engineering
【UCSI University】Diploma In Electrical & Electronic Engineering
【UCSI University】Bachelor Of Petroleum Engineering With Honours
【UCSI University】Bachelor Of Mechatronics Engineering With Honours
【UCSI University】Bachelor Of Mechanical Engineering With Honours
【UCSI University】Bachelor Of Electronics Engineering (Communication) With Honours
【UCSI University】Bachelor Of Electrical And Electronics Engineering With Honours
【UCSI University】Bachelor Of Computer Engineering (Artificial Intelligence) With Honours
【UCSI University】Bachelor Of Civil Engineering With Honours
【UCSI University】Bachelor Of Chemical Engineering With Honours

Pharmaceutical Sciences
【UCSI University】Bachelor Of Pharmacy (Hons)

Applied Sciences
【UCSI University】Dip. Aquaculture With Entrepreneurship
【UCSI University】BSc (Hons) Nutrition with Wellness
【UCSI University】BSc (Hons) Food Science With Nutrition
【UCSI University】BSc (Hons) Biotechnology
【UCSI University】BSc (Hons) Aquatic Science

Business
【UCSI University】Diploma In International Business
【UCSI University】Diploma In Finance
【UCSI University】Dip. Management
【UCSI University】Dip. Logistics Management
【UCSI University】BSc (Hons) Finance & Investment
【UCSI University】BSc (Hons) Actuarial Science And Finance
【UCSI University】BSc (Hons) Actuarial Science
【UCSI University】BComm (Hons) Marketing
【UCSI University】BComm (Hons) Accounting And Finance
【UCSI University】BBA (Hons) Oil & Gas Management
【UCSI University】Bachelor of Financial Economics (Hons)
【UCSI University】BA (Hons) Supply Chain Operations Management
【UCSI University】BA (Hons) Marketing
【UCSI University】BA (Hons) Logistics Management
【UCSI University】BA (Hons) Business Administration
【UCSI University】BA (Hons) Branding And Advertising
【UCSI University】BA (Hons) Accounting And Finance
【UCSI University】BA (Hons) Accounting

Architecture and Built Environment
【UCSI University】Diploma In Interior Architecture
【UCSI University】Diploma In Architectural Studies
【UCSI University】Bachelor of Science (Hons) in Architecture
【UCSI University】Bachelor Of Quantity Surveying (Hons)
【UCSI University】Bachelor Of Arts (Hons) In Interior Architecture

Creative Arts and Deisgn
【UCSI University】Diploma In Fashion Design
【UCSI University】Diploma In 3D Fashion Design
【UCSI University】Dip. Graphic Design
【UCSI University】BCA (Hons) 3D Animation Design
【UCSI University】BA (Hons) Multimedia Design
【UCSI University】BA (Hons) Graphic Design
【UCSI University】BA (Hons) Game Design
【UCSI University】BA (Hons) Fashion Design With Marketing

Hospitality and Tourism
【UCSI University】Dip. Leisure Management (Sarawak Campus)
【UCSI University】Dip. Hotel Management (Sarawak Campus)
【UCSI University】Dip. Hotel Management (Kuala Lumpur Campus)
【UCSI University】Dip. Culinary Arts (Kuching Campus)
【UCSI University】Dip. Culinary Arts (Kuala Lumpur Campus)
【UCSI University】Bachelor Of Hospitality Administration (A Dual Award With HTMi Switzerland)
【UCSI University】BA (Hons) In Hospitality Management (A Dual Award With HTMi Switzerland)
【UCSI University】BA (Hons) In Event And Tourism Management (A Dual Award With HTMi Switzerland)
BA (Hons) Commerce (Kuching Campus)

Information Technology
Dip. Information Technology
BSc (Hons) Computing
BSc (Hons) Business Information Systems
Bachelor Of Computer Science (Hons) Mobile Computing And Networking

Doctor of Philosophy
Doctor Of Philosophy (Business And Management)
Doctor Of Philosophy (Pharmaceutical Sciences)
Doctor Of Philosophy (Science)
Doctor Of Philosophy In Architecture
Doctor Of Philosophy In Engineering
PhD (Education)

Professional Doctorate
DBA (Doctor of Business Administration)

Induatrial Doctorate
Industrial PhD In Engineering

Research Masters
Master Of Arts And Design
Master Of Philosophy In Engineering
Master Of Science (Health Sciences)
MSc Applied Sciences, By Research

Professional Masters
Master In International Hospitality Management
Master Of Architecture
Master Of Child Psychology
Master Of Clinical Pharmacy Practice
Master Of Clinical Psychology
MBA
MBA (Blue Ocean Strategy)
MBA (ODL Mode)
MBA Oil & Gas Management
MMus In Performance Studies
MSc (Healthy Aging, Medical Aesthetic And Regenerative Medicine)
MSc Biotechnology
MSc Biotechnology With Business Management
MSc Food Science With Business Management
MSc In Actuarial Management Structure B & C
MSc In Technopreneurship
MSc Logistics Management
MSc Nutrition With Management

Mixed-Mode Masters
MSc Pharmaceutical Chemistry
MSc Pharmaceutical Technology



UCSI Universityの詳細トップへ→