help_university_BachelorofBusiness_Marketing – マレーシア留学サポートセンター

【HELP University】Bachelor of Business (Marketing) (Hons)

期間

3年

入学日

1月、3月、5月、8月、10月

キャンパス

HELP Damansara, HELP Subang 2

コースレベル

学位

学部

Faculty of Business, Economics & Accounting

コースについて

規制緩和、技術の変化、グローバリゼーションから生じる市場での競争の激化に伴い、マーケティングを理解することが、民間および政府のビジネス分野の専門家にとってますます重要になっています。競争の激しい世界では、製品やサービスに付加価値を付ける能力を持つビジネスパーソンは優位性があります。

このプログラムは、組織内および組織間でのマーケティングの役割についての理解とともに、ビジネスにおけるバックグラウンドを提供するように設計されています。

また現在、コンピュータ技術の急激な成長と時代の変化に直面してます。
このプログラムではデジタルフロンティアで生き残るために準備する関連科目（デジタル・ビジネス、Eコマースなど）を取り入れています。

プログラム修了後には、意思決定スキル、ビジネスの課題やシチュエーションに対するイノベーションのスキルを身に付けることができます。
さらに、クリティカル・シンキング、コミュニケーション・スキルなど、変化するビジネス環境の中で効果的に取引するためのスキルを得ることができます。

プログラムの詳細

3年間のHonours programme

31教科と卒業プロジェクト

14週間のフルセミスターと、7週間のハーフセミスター

費用

RM 62,300

教科

■1年目
9必修科目
ACC101 Financial Accounting 1
ACC103 Management Accounting 1
ECO101 Principles of Microeconomics
ECO102 Principles of Macroeconomics
ITC101 Information Technology for Business
LAW101 Business Law
MGT101 Principles of Management
MKT101 Principles of Marketing
QBM101 Business Statistics

■2年目、3年目
MARKETING (14必修科目)
FIN201 Business Finance
HRM201 Managing Human Resources
MKT201 Consumer Behaviour
MKT203 Distribution & Logistics Management
MKT205 Sales Management
MKT207 Product Management
MKT209 Digital Marketing
MKT301 Integrated Marketing Communications
MKT302 Strategic Global Marketing
MKT303 Marketing Research
MKT304 Competitive Marketing Planning & Strategy
MKT306 Services Marketing
MKT311 Innovative Product Development and Management
MGT400 Graduation Project

選択科目
ACC201 Management Accounting 2
ACC291 Islamic Bank Management
ACC305 Corporate Governance
ACC312 Reporting Framework & Accounting Practice
BKG301 Comparative Banking Structure
COM200 Managerial Communication
ECO203 International Economics
FIN203 Financial Institutions, Instruments and Markets
FIN204 Investment Analysis & Decision Making
FIN206 Introduction to Technical Analysis & Trading
FIN207 Mergers & Acquisitions
FIN301 Corporate Finance
ITC201 Principles of Web Design
ITC304 Digital Payment and Security
LAW201 Company Law
LAW305 International Business Law
LAW311 Cyberlaw & Ethics
MAT201 Business Mathematics
MGT200 Small Business Management
MGT201 Organisational Behaviour
MGT202 E-Business
MGT204 Asian Entrepreneurship & Innovation
MGT205 Asian Business Environment
MGT209 Production & Logistics Management
MGT211 E-Commerce
MGT300 Managing People across Cultures
MGT302 Change Management
MGT303 Corporate Policy & Strategy
MGT304 Strategic International Business Management
MGT305 Business Ethics & Social Responsibility
MGT309 Project Management
MGT312 E-Commerce Strategies
MKT206 Retail Management
MKT208 Brand Management
MKT212 Social Media Marketing
MKT213 Mobile Marketing
MKT301 Integrated Marketing Communications
MKT302 Strategic Global Marketing
MKT305 Strategic Marketing Relationship
MKT307 Environmental Marketing
MKT308 B2B Marketing
MKT309 Marketing Engineering
MKTT313 Digital Product Management
MKT314 Search Marketing
QBM201 Advanced Business Statistics

■卒業プロジェクト
すべての学生は講師の指導のもと関連する分野に関しての卒業プロジェクトを完了することが求められます。

■MPU
5必修科目
MPU1 (下記のうち2科目を選択）
MPU3113 Hubungan Etnik(Malaysian students)
MPU3123 Tamadun Islam dan Tamadun Asia(Malaysian students)
MPU3143 Bahasa Melayu Komunikasi 2(International students)
MPU3173 Pengajian Malaysia 3(International students)

MPU2 (下記のうち1科目を選択）
MPU3213 Bahasa Kebangsaan A**For Malaysian students without a credit in SPM Bahasa Melayu
MPU3233 Leadership in Business

MPU3 (下記のうち1科目を選択）
MPU3313 Comparative Ethics for Malaysia
MPU3323 Malaysian Constitution
MPU3333 Malaysian Digital Transformation
MPU3343 Career Pathwayss in the field of Behavioural Sciences in Malaysia
MPU3353 Personal Financial Planning in Malaysia
MPU3373 Goods & Services Tax in Malaysia

MPU4(下記のうち1科目を選択）
MPU3412 Co-curriculum – Sport 2
MPU3422 Co-curriculum – Community Service 2
MPU3432 Co-curriculum – Event Management 2

評価基準

継続的な評価（授業、課題内容など）　40%
最終試験　60%

入学基準

このコースの入学基準は下記になります。

HELP Foundation in Arts / Foundation in Science
Minimum CGPA score of 2.0 out of 4.0

HELP Diploma in Business
Minimum CGPA score of 2.0 out of 4.0

STPM
2 C’s（※）

A-Level
2 passes

Senior Middle 3 (UEC)
5 B’s including Mathematics and English

CPU
5 passes with a minimum average of 50%

Australian Matriculation Programmes
University Aggregate of 50% or ATAR score of at least 50 for various programmes

以上と同等の資格があるもの。

※記載された資格は、SPMレベルでの数学、英語、Sejarah、およびBahasa Melayuのパスでサポートされる必要があります。

Academic Pathway

AUSTRALIA (FEBRUARY & JULY INTAKES)

UNIVERSITY OF QUEENSLAND
Bachelor of Business Management (Marketing / International Business / Human Resources) (2+1)
Bachelor of Commerce (Accounting / Accounting & Finance / Finance)(2+1)*
Bachelor of Economics (1½+1½)
Bachelor of International Hotel & Tourism Management (Tourism Management) (1½+1½)
Bachelor of International Hotel & Tourism Management (Hospitality / Event Management) (1½+2)

UNIVERSITY OF MELBOURNE
Bachelor of Commerce (1+2)

AUSTRALIAN NATIONAL UNIVERSITY
Bachelor of Commerce (1+2)

UNIVERSITY OF NEW SOUTH WALES
Bachelor of Commerce (1+2)
Bachelor of Economics (1+2)

UNIVERSITY OF WESTERN AUSTRALIA
Bachelor of Commerce (1+2)

GRIFFITH UNIVERSITY
Bachelor of Business (Human Resource Management / Marketing / Management) (2+1)
Bachelor of Commerce (Accounting / Finance ) (2+1)
Bachelor of International Tourism and Hotel Management (2+1)

MACQUARIE UNIVERSITY
Bachelor of Commerce (Accounting / Professional Accounting / Economics / Finance / Human Resource / Marketing / Entrepreneuship / International Business**) (1+2)(Only applicable for February Intake)
Bachelor of Applied Finance (1.5+1.5)
Bachelor of Commerce (Entrepreneuship / Human Resources / Marketing) (1.5+1.5)
Bachelor of Commerce (Accounting / Professional Accounting / Finance) (2+1)

QUEENSLAND UNIVERSITY OF TECHNOLOGY
Bachelor of Business (Accountancy / Accountancy with Professional Recognition / Economics / Finance / Human Resource Management / International Business / Management / Marketing) (1½+1½)

UNIVERSITY OF WOLLONGONG
Bachelor of Commerce (Accountancy / Human Resource Management / International Business (2+1)

※入学要件については学生センターにお問い合わせください。

NEW ZEALAND (FEBRUARY & JULY INTAKES))

UNIVERSITY OF WAIKATO
Bachelor of Business Analysis (1½+1½)

※入学要件については学生センターにお問い合わせください。

UNITED KINGDOM (SEPTEMBER INTAKE))

UNIVERSITY OF THE WEST OF ENGLAND, BRISTOL
BA (Hons) Accounting & Finance / Business Studies / Business Studies with Human Resource Management / Marketing / Business Studies with Marketing / Business Enterprise (2+1)

UNIVERSITY OF ESSEX
BA / BSc (Hons) Economics (1+2)
BSc (Hons) Accounting / Banking / Finance / Management / Marketing / Entrepreneurship (1+2)

ANGLIA RUSKIN UNIVERSITY
BSc (Hons) Accounting & Finance (2+1)
BA (Hons) Business Management (2+1)
BA (Hons) Marketing (2+1)
BA (Hons) Human Resource Management (2+1)

BANGOR UNIVERSITY
BA (Hons) Business Studies / Business Studies & Marketing / Accounting & Finance / Banking & Finance (2+1)
BA (Hons) Business Economics (2+1)

CARDIFF UNIVERSITY
BSc (Hons) Business Management (1+2)
BSc (Hons) Business Management (Human Resource Management) (1+2)
BSc (Hons) Business Management (Marketing) (1+2)
BSc (Hons) Business Management (International Management) (1+2)
BSc (Hons) Business Management (Logistics & Operations) (1+2)

UNIVERSITY COLLEGE BIRMINGHAM
The Degree Is Awarded By The University of Birmingham
BA (Hons) Marketing Management / Business Enterprise (2+1)
BA (Hons) International Hospitality & Tourism Management (2+1)

UNIVERSITY OF LIVERPOOL
BSc (Hons) Economics (1+2)
BA (Hons) Business Studies (1+2)
BA (Hons) Business Economics (1+2)

MIDDLESEX UNIVERSITY
BA (Hons) Business Accounting (2+1)
BA (Hons) International Business Administration (2+1)

※入学要件については学生センターにお問い合わせください。